MYSA takes you out of your head and into your body
2023
MYSA is a revolutionary wearable companion designed to empower young women amidst the overwhelming grip of anxiety.
Through waves of touch the MYSA shirt guides wearers towards calm breathing and stimulates their body awareness to find a sense of calm, mental clarity and grounding. Anytime, anywhere.
Anxiety is the fastest-growing mental health challenge worldwide, impacting young people at an alarming rate. Recent studies show a rise in anxiety among young people in high-income countries. In the Netherlands alone, over half of young adults report struggling with mental health issues, with women and urban youth particularly affected. Many face anxiety, stress, and loneliness, and two-thirds express a need for better support (sources: CBS, RIVM).
Holistic designapproach
What do young women need when having a panic attack? we asked them, and learned: “Someone that stands by you, and accompanies you.” So that’s what MYSA does.
MYSA provides gentle support when you need it most. The haptic sensations of the vibration motors help you regulate your breathing, allowing you to step out of your head and reconnect with your body.
Clothing that lets you take control of your life
MYSA’s campaign film sensitively captures the stories of three young people navigating anxiety in their daily lives. Whether it’s social anxiety, fear of failure, or feeling stuck, these struggles can hold them back from joy, confidence, and growth.
Direction & production: That’s Rad Studio
Actors: Jesse Laport, Marlou Hensen, Carolina Marques
For more information, go to feelmysa.com
